MEET—CLAYTON
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NO WORRIES TEQUILA

NO WORRIES — Hand Lettering

 
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INTRO:

No Worries is a contemporary tequila brand that aims to ad a visual edge to classic alcohol branding. This projects focuses on the lettered logo treatment and lets the rest of the brand naturally follow.

 

VISUAL RESEARCH:

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SKETCHES + IDEATION

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VECTORED LOGOS

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The word mark is designed with the idea of taking a traditional letters inspired by chancery italic calligraphy and adding a unique sharp edges and angles. This concept stems from the brand identity that represents a classical feel with a touch of modern edge and grit.

 

PRODUCTS

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PROMOTIONAL PRODUCTS

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ADVERTISING

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