NO WORRIES — Hand Lettering
No Worries is a contemporary tequila brand that aims to ad a visual edge to classic alcohol branding. This projects focuses on the lettered logo treatment and lets the rest of the brand naturally follow.
SKETCHES + IDEATION
The word mark is designed with the idea of taking a traditional letters inspired by chancery italic calligraphy and adding a unique sharp edges and angles. This concept stems from the brand identity that represents a classical feel with a touch of modern edge and grit.