HASK DRY SHAMPOO: Branding
Hask is a beauty company that focuses primarily on their dry shampoo line. Using uncommon ingredients like charcoal, coconut oil, and chia seeds the brand stands out amongst its competitors. However their previous brand did not reflect that individuality the product boasts. The new brand starkly contrasts competitors and demands to be seen with a visually bold aesthetic. Appealing to a younger demographic that is looking constantly for a newer, better, and more unique product the new Hask brand delivers.
Hand distorted digital type scans used through out the brand. Full scans were used for label images and small pieces were used as visual elements through out the brand.