FLAMING PIG REBRAND
The Flaming Pig BBQ is a food truck located in Olympia WA that focuses on authentic crafted smoked meats and Southern cuisine. The company clearly values quality and authenticity and that is very apparent in the food, but their brand didnt reflect that in the slightest.
The current logo for Flaming Pig looks more or less like a mid 2000's clip art logo, which created a vast disconnect from their food and values and the identity that represents them. From the start it was clear their brand needed to portray the smokey grit and authenticity their food provided. Also the fact taking into account that they are a food truck which is a relatively new and hip trend in food, lead to the mix of 'old-school' butcher style grid mixed with modern colors and simplification.